Let me put it this way: Buying clubs off the rack is like walking into a shoe store and buying shoes without giving your size or even trying them on. When you leave the store you might really like your new shoes, but what happens when the shoes are two sizes too small? You'll start curling up your toes and walking on your heels. Before you know it, you'll be hunched over and your whole body will hurt. This is just like golf clubs. If your clubs don't fit you properly, you'll start making adjustments to make them work -- adjustments that hurt your overall game.

Fitted clubs usually cost the same as the clubs the major manufacturers put on the shelves. The difference is, once you buy custom-fitted clubs, you won't be searching for the perfect set because you will have the set that fits you.

Custom-fitted clubs are only as good as the "fitter." Instruction goes hand in hand with fitting. I will work with a player to get a swing that is balanced. If the equipment isn't right it might be impossible to achieve that balance. Once we have identified that swing and fit the clubs accordingly, the player will improve much faster because the clubs will reward a good swing instead of a poor swing. As a player's swing improves, we might need to make future adjustments. But those adjustments will be minor and there will be no need to go out and buy new equipment.